General Maxilom Avenue was named after General Arcadio Maxilom, a former school teacher who became one of the leading figures in the Philippine Revolution. He rose up in the ranks of the Katipunan after its former leader, Leon Kilat, was assassinated.
After the Spaniards left, General Maxilom continued the struggle against the Americans, and was among the last revolutionaries to surrender to the new colonizers. The surrender of General Maxilom in 1901 was considered as the start of the journey of peace in the archipelago. His funeral cortege was the longest in the history of Cebu extending around four kilometers and was attended by the leading figures in the revolution.
Today, General Maxilom Avenue is already home to a number of restaurants and bars catering to locals and foreigners alike. It is already becoming popular as one of the major entertainment areas in the city. A number of educational institutions are also located along General Maxilom Avenue, such as St. Theresa’s College and the University of San Carlos-North Campus, along with some banks, like Metrobank, PBCom, Sterling and BPI.
But, did you know that General Maxilom Avenue was once lined with mango trees on both sides. Due to this, the street was once called Mango Avenue. One old picture of the old Mango Avenue shows a car passing along the road in the 1940s with mango groves lining its side. In fact, Cebuanos still refer to the road by its old name rather than its new name. It is one of the longest stretches of road in the city, which starts at the Sergio Osmeña Boulevard in the port area and ends at Fuente Osmeña. The Grand Parade of the annual Sinulog celebration also passes through the road, but there are reports that the parade may be brought to the South Road Properties. Due to this, this year’s Sinulog celebration may be the last time the Grand Parade will pass through the road.
General Maxilom Avenue or Mango Avenue can also be considered as the second most significant stretch of road in the history of Cebu, next only to Colon Street.
Lola Pureza's Peanut Browas, a taste of old Cebu.
Available in leading supermarkets and pasalubong shops.