The Abaca Baking Company is a strictly from scratch bakery under the Abaca Group of Chef Jason Hyatt. The Abaca Group includes the Abaca Restaurant, Abaca Boutique Resort, Maya Mexican Restaurant, Tavolata, and Beqaa, among others. Chef Jason was previously the executive chef of the Lan Kwai Fong Group. When he moved into Cebu with his wife Anna, he opened the Abaca Restaurant.
The Abaca Baking Company opened with little fanfare as Chef Jason opted to rely on word-of-mouth marketing to promote the bakery. Soon people came in as early as 7:00 AM just to get the opportunity to taste their bagels, bread, scones and croissants. The place has become so successful that four other branches were opened by the company in a short span of time.
The best-selling products of the Abaca Baking Company are the croissants, which are typically sold out by lunch time. In addition to the croissants, the place also offers a number of other bakery items, including the ensaimada, raisin roll, pandesal and bagels. The Abaca Baking Company also offers all-day breakfast items, sandwiches, burgers, soups and salads.