The pancit palabok is a well-loved Filipino noodle dish featuring shrimp sauce and topped with various ingredients like shrimp, pork, tinapa flakes, scallions, fried garlic, fried tofu, and crushed chicharon. This delectable treat can easily stave off any hunger pangs you may have at any time of the day. One of the best pancit palabok in the Queen City of the South can be found at Mama Gie, whose name is synonymous to this tasty noodle dish.
Pancit Palabok at Mama Gie – image source: zomato.com
Mama Gie was established by the late Alfredo Costales and Virginia “Mama Gie” Costales. It started off as a snack counter along Ramos Street offering fresh lumpia, goto, tokwa’t baboy, guinata-an bilo-bilo and, of course, pancit palabok. While most of their regular customers were students from a nearby medical school and medical representatives, students from other universities in the city would make an effort to reach the place just to satisfy their craving for the pancit palabok and the arroz caldo paired with tokwa’t baboy of Mama Gie. Since the snack counter only had twenty seats, it would quickly fill up when lunchtime comes.
Arroz Caldo with Tokwa’t Baboy – image source: rkfranchise.com
After capturing the refined taste of Cebuanos, Mama Gie started to offer other Kapampangan dishes, including the Callos, Kare-Kare, Kalderetang Kapampangan, and Menudo Rice, among others. The client base of the snack counter increased as it started offering packaged meals for lunch and dinner. Aside from the Cebuanos, Mama Gie also counted on fellow Kapampangans and Ilokanos as well as Tagalogs studying or working at the city among its loyal customers.
By 1994, Mama Gie opened its first food stall at the food court of SM City Cebu. The expansion proved to be a good decision for the company as it was able to corner an untapped market for Kapampangan dishes. In fact, the food stall at the food court of SM City Cebu has been a consistent top performer in terms of sales. The quality of the food offered by Mama Gie can be credited for the success of the company.
By 1994, Mama Gie opened its first food stall at the food court of SM City Cebu. The expansion proved to be a good decision for the company as it was able to corner an untapped market for Kapampangan dishes. In fact, the food stall at the food court of SM City Cebu has been a consistent top performer in terms of sales. The quality of the food offered by Mama Gie can be credited for the success of the company.
Mama Gie at the SM City Cebu Food Court – image source: zomato.com
While the Ramos branch of the store has been replaced by another establishment, Mama Gie continues to satiate the cravings of Cebuanos for their pancit palabok as well as authentic Kapampangan dishes through its food stall at SM City Cebu.
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