Cebuanos are inherently creative as shown by the number of Cebuanos who have made it big in the international scene. This creativity is once again affirmed as one Cebuano made it into the 30 Under 30 Asia list of Forbes Magazine. Koh Anthony Martinez Onozawa is one of the ten Filipinos who became a part of this inaugural list. Koh is the founder of Loudbasstard, the creator of the world-famous bamboo sound amplifier. A native of Cebu with an anthropology degree tucked under his belt, Koh started the company in 2012 after he quit his cultural heritage management job in Japan. He selected bamboo for the material of his product since it is symbolic of traditional culture in the Philippines. Design and innovation are at the core of the company, which is dedicated in the promotion of a future where social and green business will eventually be simply called business. Being an ecotourism fan, it is not surprising that the mission of the company established by Koh is to promote a harmony of technology, design and social and environmental impact. After he established the company, Koh studied management and accounting on his own. The 30 Under 30 Asia list of Forbes features entrepreneurs, innovators and leaders under the age of 30. Three hundred people are included in the list, divided into ten categories: - Entertainment & Sports, The Arts, Media, Marketing & Advertising, Retail & Ecommerce, Finance & Venture Capital, Enterprise Tech, Consumer Tech, Social Entrepreneurs, Manufacturing & Energy, and Healthcare & Science. Forbes said the names of the individuals were collected by 12 reporters who researched nominations that covered all industries. Forbes added that their correspondents looked for the best and brightest millenials who are changing and disrupting the faces of different industries across Asia. The list was finalized based on the decision of thirty judges. The criteria used for the list include entrepreneurial mind-set and results, leadership and disruption in their respective fields, and the likelihood of making changes in their respective fields over the next fifty years. Aside from Koh, who made it into the list for Retail & Ecommerce, the other Filipinos included in the 30 Under 30 Asia list of Forbes are Charice Pempengco for Entertainment and Sports, Xyza Cruz Bacani and Ronson Culibrina for The Arts, Rachel de Villa for Finance and Venture Capital, Valenice Balace for Consumer Tech, Raphael Mijeno and Henry Motte-Munoz for Social Entrepreneurs, Leandro Leviste for Manufacturing, and Amin Hataman for Healthcare & Science.
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